I discovered Play Ground Fresh via Instagram, when a friend liked their black and leopard sleeved t-shirt. I loved the shirt (and the name of course) and reached out to Bird Anderson and Nerissa Tucker for an exclusive article for Fresh Kid Nation.
There are items for both girls and boys, though its geared towards little boys who want to dress like their favorite celebrities. Nerissa has a young son and came up with the name Playground Fresh after posting a picture of her child dressed in a Batman inspired outfit. She captioned the photo of her son in the park “Playground Fresh” and it seemed right for the burgeoning apparel line. Her business partner, Bird is constantly impressed by her creativity and lends his dynamic marketing skills to promote the brand.
Bird has experience promoting events in the Detroit Metro Area and in Atlanta, Georgia. He is constantly around celebrities and athletes and has plans to collaborate with a few for Playground Fresh. On June 6th, Playground Fresh apparel will be featured in Walk University a part of Walk Fashion Show Detroit 7th Edition.
Playground Fresh offers t-shirts, raglans, crew necks and accessories sizes 2t – youth large. Nerissa creates all the custom items, printed tee shirts are sent out to local screen printing shops and their is also a seamstress on staff. Detroit has always been a city that has rich cultural history and there is a booming a push for children to study art, Bird explains, “People pay attention to fashion. Everyone wears top designers and even kids have a their own fashion sense.”
Why did you choose to design for children?
Simply because we felt kids do not have enough clothing & fashion forward choices. Also celebs & grown-ups have all the stylish clothing and we like to see kids just as fly!!
How is your label different from the other childrens brand already on the market?
Because we give mixture of choices. One minute your child can have on a screen tee with a cool saying & the next looked like they just stepped out a music video. We will offer a wide variety of clothing choices.
Where do you get your ideas from and what or who inspires you as a designer?
Music videos, celebs,adult clothing designers,our own clothes we wear,internet shopping, research.
www. playgroundfresh.com twitter: playgroundfresh
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