Last Thursday evening, I headed to a special shopping event at the Folli Follie flagship store in the heart of Soho. The neighborhood has definitely changed over the last decade featuring more upscale shops and designer boutiques. The Folli Follie store can be described as chic and modern, brightly painted white with orange accents throughout. I was immediately welcomed by friendly staff members and had to fill out a form for the upcoming 8pm drawing to win a Folli Di Fiorie gift set .
Sparkling Voss water, champagne, Pirates Booty and my first macrons ever from Spot bar where served throughout the evening. There was a decent sized crowd of women who were enjoying small conversations while perusing the jewelry cases, handbags and chic sunglasses. I spoke with Christine Schwan the Area Sales Director of Folli Follie. She gave me the scoop on the must have accessory this season which is a unique time piece. The Folli Follie watches feature substantial face sizes, rectangular shapes and are decked out in Folli’s signature Austrian crystals. The Greece based 15 year old brand has two stores in New York and retails in Lord & Taylor. The customers in the Eastchester area are loyal hip mom’s. Sales in the Lord & Taylor Paramus NJ location are predicted to have growth in sales margins.
The Spring/Summer 2013 campaign, “Guide to Being An ‘It’ Girl” personifies glamour and fun. This fiery ad campaign was filmed in beautiful Santorini, Greece. There are 5 rules of being an It Girl and my fave is Rule #4: Strike a Pose! The glitzy collection can be tailored specifically toward “It Moms”. New York Mom bloggers described their own Folli Follie must haves. Nicole Feliciano of MomTrends was inspired by European family vacations. She loves color and is always on the go. Her outfit was accessorized with a Folli Classy Necklace and Signature Bracelet.
Megan Meany of Megan’s MUST HAVES loves Rose Gold. She chose a five stacked bracelet to get major impact.The black Heart4Heart Bracelet and Urban Spin Deluxe Watch, coordinated quite well with her bright royal blue dress. She hopes her modern lifestyle blog is an inspiration for all women. Johnny Bell Sanchez of NY Trendy Moms picked White and silver accessories and combined a tassel necklace with denim because she wants to be comfortable. She chose to accessorize her blazer and jeans with a K Vintage Necklace, the Heart4Heart Bracelet.
I had my eye on the solid colored sturdy leather handbags a must have to stash my tablet, notebooks, and occasional napkins and toys for my 4 year old. The white leather and Austrian crystal watches looks like a wonderful birthday gift for me!
I met 3 lovely ladies from Springfield, Massachusetts, Linda, Tanisha and Alta Garcia who attended the event eager to network and get ideas before launching their own blogs ”A Makeup Thing” and “Inspired by Style”. Desiree, from Brooklyn, had fun that evening, trying on the beautiful necklaces and is a fan of Nicole from Mom Trends. She looked forward to seeing the various items on the It list.