Is it possible to capture the distinct smell of a baby? Dolce & Gabbana the luxury Italian fashion empire apparently think they have connoted the right unisex formula.

“How can babies smell even sweeter than they already do?” designer Stefano Gabbana posted on Instagram

The New York Daily News reports that the perfume will include notes of citrus, honey and melon. The new scent will cost $44USD. On January 24th Grazia Daily posted on their site about the marketing schematic behind I Bambini, the new fragrance”Major pros firstly, because it’s very modern to create a unisex scent, very in keeping with the recent Pinksticks campaign against the toy industry’s limited view of gender roles which forced Hamley’s toy store to get rid of their ‘pink for girls’ floor. Ditto the packaging, which is minimal and orange and about as classy as it gets.”

There is obviously a  market for “Eau de Toilette”( perfumes for children)L’Occitane,Bulgari and Burberry are other companies that have fragrances for babies. Even Johnson & Johnson has a baby cologne.  Would you buy perfume for your baby?

Related articles

• Dolce And Gabbana Launching Perfume For Babies To Make Them Smell Even More Like Babies (buzzfeed.com)
• Dolce and Gabbana to Launch a New Fragrance….For Babies. (fashionfocused.net)
• What stinks? Dolce & Gabbana launch baby perfume line (mnn.com)
• Why Baby Perfumes Are a Thing: A Fragrance Expert Explains (fashionista.com)