Fresh Kid Nation

by UK Correspondent Romaine Coonghe

I felt very lucky last week to have been asked by Shauna from Fresh Kid Nation to report back to her on the very

first Global Kids Fashion Week – Britain’s first designer fashion week especially for children.Having worked in children’s fashion for the last nine years I have felt there has been a great need of such a platform.  With the increase in the desire for parents to find clothing that is of great design, made from good quality fabrics and that compliments the child’s personality, there has been an increase in the number of independent children’s wear label’s designed here in the UK. By having GKFW in London this would hopefully cast a light on the children’s wear market here in the UK and highlight the emerging talent.

Photo:David Bennet for Getty Images

DAY ONE of the Fashion show featured a selection of clothing from Autumn/Winter 2013 Collections.  Designers including Kenzo, Marc Jacobs, Marni, Paul Smith Junior, Chloe, Missoni, Junior Gaultier, Fendi, Scotch R’belle and Scotch Shrunk (one of my favorite brands for my boys and they love it too!)  and many more.

As I approached the Freemasons Building in Covent Garden, where the first ever runway show in the UK was going to take place, photographers were taking pictures of mini fashionista’s as they arrived with their parents.

Once in the venue, I guess the ‘Stage’ was set just like most fashion shows, with its long runway and cameras on stands waiting for their owners to snap the hottest show in town!

There was such excitement in the hall as fashion pundits, journalists, yummy mummies and celebrities arrived (The gorgeous Jodie & Jemma Kid, Portia Freeman to name but a few!). Continue reading →