Welcome to State of Kind: A children’s online store that promotes positively and builds community!


BrandsWhoCare is a curated collection of fashion products and partnerships that understand the importance of kids’ mental health and giving back. When you purchase any of the items linked below, a percentage of your purchase price will be donated to YourMomCares. Accessory company Light+Nine has done a collaboration with the nonprofit YourMomCares, those are the pins on the bags, pin and some bags are sold at State of Kind.


Photographer Emily Kornya gives us details about her latest project and describes why she started an online shop!

I’m Emily Kornya and I am a Canadian born fashion freelance photographer residing in Europe and working with designers in children’s fashion, toys and accessories in Europe, Toronto and New York. I am known for the natural and playful style of my shoots. Working with children is an absolute joy and advocating for children’s mental health is a passion of mine. State of Kind was inspired by my passions, my life story and my intrinsic sense of purpose.


When brainstorming names for my online store, the question arose, what will be the values upheld by this store? At the core, I want to promote and develop a community (“state”) with a “state of mind”of positivity and “kind”ness. To honour my place of residence, the fashion sector in which I work and the age group in which I want to focus on promoting mental wellness, the German word “kind” was appropriate, as it means “child”. State of Kind is not your ordinary online shop, along with offering high quality children’s positive fashion clothing, it offers a platform & community to inspire kindness and raise awareness for children’s mental wellness.


All brands represented by State of Kind are brands of integrity who produce high quality clothing. Each item represents messages of kindness and mental wellbeing. Photography used on the site highlights children being their authentic selves, in moments of joy. With each item sold, a percentage of the sale will be donated to a mental health charity. I hope that children wearing these positive fashion items will ignite conversations around mental wellness in children and contribute to breaking down the stigma that surrounds mental health.


YourMomCares helps all children by creating and funding innovative, cutting-edge programs and solutions which have a direct impact on children’s mental health. It’s composed of a group of celebrity and influencer moms banding together with moms across America. Come meet everyone involved!

Images: Emily Kornya

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