Runway Heroes

Runway Heroes is a non-profit organization that features children fighting cancer in fashion shows. Runway Heroes is a brilliant way to bring philanthropy into the fashion world. It provides an opportunity to showcase top fashion designers worn by young models while giving children with cancer an opportunity to shine. Our fighters have an opportunity to feel like stars as they model top of the line brands in fashion shows.  The past 4 shows have been held at Bloomingdale 59th street flagship store.  Runway Heroes showcases top fashion designers worn by young models and raises awareness and funding for childhood cancer research. Each show features about 30 children with a range of cancer diagnoses.

“Every child picks out an outfit donated by a generous fashion brand, has their make-up done and a professional photo shoot prior to strutting the runway! Children ages 2-12, who are currently in treatment for childhood cancer or in remission, as well as siblings, can participate in Runway Heroes.”

The concept of Runway Heroes was developed by Rachel Goldman, a doctoral student specializing in the treatment of children with medical illness, and in collaboration with brilliant executives at Bloomingdales. As Runway Heroes has grown, its’ mission has remained constant: to bring a philanthropic component to children’s fashion shows and raise funds for childhood cancer research. We enjoy collaborating with numerous fashion brands to provide an easy way to add a philanthropic component to their business model!

Designers such as Polo Ralph Lauren, Kate Spade, 7 for All Mankind, True Religion, Hudson Jeans, Diesel, Splendid, Armani jr,  and Burberry have presented in the past. Over $45,000 has been raised so far.  By visiting the website you can donate starting at 10$. The next fashion event will be this upcoming spring 2018.If you are a fashion brand and are interested in getting involved please contact Rachel Goldman at

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